This year it is in San Francisco and travelling there from the east coast is almost like travelling from England. You even have to cross several time zones. As a result, I've got a horribly early start in the morning.
As usual, I'll be tweeting my way through the conference (follow me @goodacre) I've just taken an early look and it appears that the hashtag of choice is going to be #SBLAAR.
I always used to blog my way through the conference too, and used to enjoy it, and I'll see if I can do the same this time. It can be a good way of staying awake in sessions, but it does depend also on not being too busy.
I look forward to seeing lots of you there.